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The Three Levels Of Value

Nick talks about the ways in which we can understand our client’s needs, and better serve them, by recognising the three levels of value, and deploying them in the right order.


  • Decisions are sometimes made by the unconscious, but in order to process them fully, we must allow them to break through the conscious mind, which always seeks to protect and shield us.
  • The first level of value is to help your customer to fully understand their challenge. Many feel the challenges they face, but fail to effectively identify its implications.
  • Once the problem is understood, we must supply the quickest path or method towards eradicating that issue.
  • The last level of value is demonstrating how your unique offering actually removes or eradicates the problem being faced.


‘It’s about how you can start to influence someone by understanding their highest need from their biggest challenge’

‘The subconscious mind is where a lot of our decisions are made’

‘A lot of people know they have a challenge, but don’t know what it is’

‘If you can show that you understand their problem better than they understand their problem, then the next level of value becomes super easy’


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

Join the free Scale Up Your Business community: scaleup.vip/community

To download a free gift from Nick – The 5 Reasons Why Your Business Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s Facebook group: scaleup.vip/community

Nick’s LinkedIn: https://scaleup.vip/LI  

Nick’s Instagram: https://scaleup.vip/IG  

Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.