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The Lens Through Which We Define Our Futures – With Philip Thomas

Philip Thomas is one of only a handful of people to have truly made a lasting impact upon the business journey of Nick himself, and in this very special episode, you’ll find out exactly why.

Philip’s is an iconic name in publishing, media and marketing; the man behind such prestigious brands as Cannes Lion, FHM and Empire. During his association with Nick, he has passed on lessons about such subjects as authenticity, vision, leadership and integrity. In today’s conversation, Philip shares his insights and experience with the goal of helping you to build relationships and strong leadership in order to find success.

KEY TAKEAWAYS

  • There is no more powerful marketing tool than focusing in upon your ideal customer, and making them seem as attractive as possible to all other customers. This was the belief behind FHM, which marketed to 25 year-old men, and made all other men desirous of their status.
  • Attraction comes through focus. By pinpointing your specific archetype, you increase not only awareness, but interest.
  • So much of business is about relationships. If you have time to spend on any pursuit, it should always be in building the bridges and foundations that can take you higher.
  • Zeroing in on our core values is crucial, as are the behaviours we adopt. But when we define our business strategy, we should not ignore it. It should be the lens through which we see each decision.

BEST MOMENTS 

‘If you’re in a market that’s floating up, it’s always a good place to be’

’25 looks like a hell of a lot of fun!’

’The more focused you are, the more you please everyone’

‘We need to encapsulate in a sentence, our purpose. What is it that we as a company do?’

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Generate 20 New Leads in 20 Days – download your free 5-step guide to put in place my top-performing customer creation strategies:  scaleup.vip/20leads  

Philip Thomas LinkedIn – https://www.linkedin.com/in/philip-thomas-127a541/?originalSubdomain=uk

Philip Thomas Twitter – https://twitter.com/philthomas?lang=en

Cannes Lion – https://www.canneslions.com/about/news/the-campaign-for-creativity

ABOUT THE HOST 

My name is Nick Bradley. I’m an entrepreneur author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.

CONTACT METHOD

Nick’s Facebook Page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick’s Instagram: https://scaleup.vip/IG  
Nick’s website: https://scaleup.vip/NB  
Scale Up Your Business website: https://scaleup.vip/suyb