Sonja Wieck On Why Everything In Life Serves You

As an endurance athlete with a zest for adventure, Sonja Wieck explores the bigger questions in life and while pushing the boundaries of what is possible.

Sonja joins Nick for a very special episode, in which she talks about her perspective when it comes to achievement, why struggling against adversity is a gift in itself, and why focus and persistence are the key to success.


  • Running towards acceptance and love from those we value most, can provide an extra level of dedication that allows us to reach higher than we may suppose
  • Whatever goals you have set for 2022, we only fail if we stop trying. Dig in, get focussed, and be clear about your why.
  • Visualisation can make the difference between breaking through the finish line and becoming an also-ran. Be clear about what you want, and try to visualise the challenges you may face along the way in order to help you prepare beforehand.
  • Often we do not recognise that the fruits of the race come from not winning or even competing, but from the efforts we put it before. The journey is where the value lies.


‘What I know now is that I really only take action if something lights me up inside’

‘The struggle is the gift’

‘I can be pretty stubborn when it comes to my own internal light’

‘When you win and when you lose, you have to come to terms with who you are as a person’


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Go Sonja – https://gosonja.com


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


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Scale Up Your Business, coaching/consulting: https://suyb.global

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