Should You Focus On Income Or Value?

What’s more important for your business to be focussing on – generating more income, or increasing value?

As Nick explains in today’s show, income and value are NOT the same thing, why both matter so much, and how both can drive growth in differing ways…


  • Many think of value as the profitability of the business. The reality is that value isn’t as simple as that. Some values are generated by formulas, and others are in the eye of the beholder.
  • Businesses can make money, but not be as valuable as we believe. This can be caused through too much reliance on the owner’s presence, too much reliance on a handful of customers, no IP protection and other factors.
  • Focus on building a high value business. If you do this, you’ll generate income for today as well as build a business that is exitable and attractive in the future.
  • Once you’ve assessed value, make sure you protect it by ensuring the best foundations are in place. This allows you to build.


‘Income in its own right is not a driver of value’

‘Value, or a high value business, absolutely drives lots of income’

‘No understanding of tangible assets meant that tangible assets were precarious’

‘By focussing on value you get income’


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

To download a free gift from Nick – The 5 Reasons Why Your Business Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance

and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s LinkedIn: https://scaleup.vip/LI  

Nick’s Instagram: https://scaleup.vip/IG  

Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.

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