Roy Cowley On How To Recession-Proof Your Business

Roy Cowley is a visionary leader, and is well-known and respected figure in the industry as a pioneer in non-surgical technology, and has been named by Professional Beauty as one of the UK’s ‘Top 50 Industry Influencers’ for his contribution to the Beauty & Aesthetics Industries. 

With much doubt about the economy and the business landscape, many business owners are naturally looking for a way to fortify their organisations against financial challenges, and Roy discusses the practical, actionable ways in which you can make sure that your business can withstand a recession, and how through channelling resilience, you can ensure that your mindset is bulletproof.


  • When you lose everything, the risks become that much smaller. We have less to lose. The stakes change significantly, but the wins can put us right back on top.
  • People vastly prefer solutions that move them towards their goal instantly. Incremental change reduces momentum. People are willing to pay to get to their goals much faster.
  • Failure is inevitable, but it is the way we deal with it and move on that creates greatness. Remember that starting from scratch is okay, because now you are starting from a place of experience.
  • In order to fight back against the effects of a negative market, we must foster the FAF method – Fear, Acceptance and Fight!


‘When you’ve lost everything, it becomes a great time to take a risk’

‘When the going gets tough, the tough gets going. You only fail when you quit’

‘People don’t buy incremental improvement. They buy an opportunity’

‘I don’t dwell on failure’ 


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

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Roy @ 3D Aesthetics – https://www.3d-aesthetics.co.uk/meet-the-team/


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


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Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.

Rob Williams

Rob Williams

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