This week, Nick talks to Hernan Sias, creator of the Business Bros podcast, about the ways in which businesses can build your personal brand and prospect using the power of podcasting, or the media channel of your choice.
Podcasting should be viewed as time spent prospecting. In business we are happy to spend time on growth. The same ethic should be embraced in podcasting.
When you're building a business, customer acquisition is a skill you have to master. This comes in three forms:
Driving inbound prospects
Traditional outbound - normally an interruption technique
When we gain a customer's trust, we gain permission to tap into their data. Once we can do this, conversations become so much more personal and resonant.
If we provide service and value to others, we gain trust and recognition for our own brand. Work to establish the value you can give.
'The whole point of it is that we want to have fun with whatever we're doing'
'This is my prospecting time slot! This is what I do to grow my business!'
'Limits are endless'
'People are beginning to see and recognise our logo through our service to other people'
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
Hernan Sias LinkedIn - https://www.linkedin.com/in/businessbrospod
Business Bros Podcast - https://podcasts.apple.com/us/podcast/business-bros/id1414753679
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development - showing up and being the best version of myself ... every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.
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Nick’s LinkedIn: https://scaleup.vip/LI
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Scale Up Your Business website: www.suyb.global