Oliver Burkeman On The True Value Of Time Management

Oliver Burkeman is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking (2012), Help! How to Become Slightly Happier and Get a Bit More Done (2011), and a new book, Four Thousand Weeks, about making the most of our radically finite lives in a world of impossible demands, relentless distraction and political insanity.

Oliver joins Nick this week to talk about why time management is the key to unlocking our true potential and productivity, and why mastering it will provide the key to success and scale in whatever we do.


  • The world is filled with infinite possibilities, and yet we as creatures are finite. The only way to make the best of our time is to come to the realisation that we are going to miss out on much the world has to offer.
  • Many think that pushing for more gets you further, and that can be meaningful, so long as we temper our ambitions to realise that not every opportunity can be taken.
  • You should make decisions as part of a practice, and see it as something you should get better at. If you’re stuck, then look for some decision to make that makes the process irreversible, and make it!
  • Habits we implement for our own self care must be conceptualised as such. If we become too focussed on the practice itself, instead of what we are trying to achieve with it, then we become far too future-focussed, which is detrimental.


‘We swim in infinity pools of possibilities’

‘That’s a recipe for being more busy, more stressed and less focussed’

‘You can build this muscle’

‘I ‘m more interested in the achievement of the habit, than what the habit is trying to provide’


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Oliver Burkeman – https://www.oliverburkeman.com


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


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