Marketing To High And Low Emotional States

Marketing remains at the heart of almost all strategic scale-up plans, but many don’t consider the emotional states involved during campaigns. In this episode, Nick talks about the value of recognising the high and low emotional states that connect people in a greater way to your marketing goals.


  • If you have a business already and are looking to scale via acquisitions, you must have the foundations in place, and you must make sure they are strong.
  • Many see marketing as a simple message that will stop people in their tracks. The unfortunate truth is that this doesn’t work.
  • People have different emotional states depending on where they are in their journey. The people you most want to appeal to will be in a high or low emotional state, and the message you put out will dictate how effective it is.


‘Great marketing isn’t about putting something new in front of someone. It’s about channelling the desire or fear they currently have’

‘Your job is not to go out there and interrupt people. It’s to channel the thought or feeling toward a solution’

‘This has the potential to change the way you think about marketing your business’


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

To download a free gift from Nick – The 5 Reasons Why Your Business Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s LinkedIn: https://scaleup.vip/LI  

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Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.

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