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Lead Like Your Business Is On Fire – with Dr Sameer Hasija

This week, Nick revisits his Alma Mater, INSEAD, the world-renowned business school, in the company Dr Sameer Hasija, Professor of Technology and Operations Management at INSEAD, who joins the podcast to discuss his latest research, based upon the question of what happens to business models in the wake of new technologies, as well as the way in which the world itself is changing.

At the heart of this discussion is an astounding new book, co-authored by Dr Hasija, entitled ‘The Phoenix Encounter Method’, a work dedicated to exploring the methods of leadership now required in the wake of global disruption.


  • The phoenix principle is based upon the realisation that disruption happens, and we must seek to reinvent and resurrect when this occurs.
  • Emerging technologies such as artificial intelligence, blockchain and robotics, are often used by firms in search of reinvention, giving them the edge of companies whose legacies are relatively siloed, or built upon processes that are not capable of leveraging these technologies.
  • COVID threw up many sudden challenges, most notably in supply-and-demand. The ones who were able to conquer and thrive were the ones who had a nimble technology stack that allowed them to instantly partner with suppliers and logistics specialists.
  • The core foundation of any scale-up ambitions are built upon effective processes. Robust structure is an essential component. But it is also crucial to recognise that once scale-up has been achieved, these frameworks can serve to stifle further growth.


’You have to imagine burning your business to the ground – throwing yourself into a firestorm of change’

’Operations and technology are the core, the centre of execution’

’COVID led to a huge shock in demand-and-supply’

’Once you’ve scaled up, structure is going to be like shackles on you’


Scale Up Your Business – scaleup.vip/podcast

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Dr Sameer Hasija Twitter – www.twitter.com/sameerhasija

LinkedIn: https://www.linkedin.com/in/sameer-hasija-47936b5/

The Phoenix Encounter Method – https://www.amazon.co.uk/Phoenix-Encounter-Method-Lead-Business/dp/1264257635


My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


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