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In this highly insightful episode, Nick talks about identity, and why it is such a crucial concept to understand completely when trying to grow and scale a business.


  • Mindset, and how you think about things, how you identify with yourself, how you show up – all of it is business itself.
  • You can’t grow and scale a business if there are chinks in the veneer – gaps in who we are, who we think we are, and who we are becoming.
  • If our businesses are not moving in the direction we want, then the first step is to acknowledge that problem.
  • We must evaluate our current identity, and then identify the identity we wish to embody. It’s a case of looking at where you are and where you wish to be.


‘What I’m talking about today is who you are becoming as the business leader, the driver of what you are ultimately trying to create’

‘You have to first work on yourself and define who you are becoming’

‘You create the image of who you are based on your values’

‘This is not about trying to pretend you’re something that you’re not’


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

To download a free gift from Nick – The 5 Reasons Why Your Business Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s LinkedIn: https://scaleup.vip/LI  

Nick’s Instagram: https://scaleup.vip/IG  

Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.