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How To Productize Your Business – With Raul Hernandez Ochoa

This week, Nick talks to Raul Hernandez Ochoa, the author of ‘Productive Profits, about the ways in which we can “productize” our services, the smarter ways to consider automation, and how best to implement systems and processes in order to scale more effectively..


Coming up with ideas is important at the start. It is equally important to build in systems as soon as possible.
We need to ask, once habits have been established, what are the operating KPIs that matter to your business in order to move forward.
A habit it something you do yourself, something done by your team, or something a machine does.
We need to be continually evolving by looking at the way we lead, empower, enable and motivate teams to work autonomously.


‘It’s looking at the creative pieces and the analytical pieces’

‘Is there a signature way of doing this?’

‘These are the little tiny things that add the magic’

‘It’s the connection back to the connection that was made’ 


Scale Up Your Business – scaleup.vip/podcast

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Raul Hernandez Ochoa LinkedIn – https://www.linkedin.com/in/dogoodwork


My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


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