How To Connect With The Clients You Want (vs The Ones You Get!)

Nick is joined by Steve Sims, known as the “real life Wizard Of Oz”, and a man renowned for turning the impossible into the possible.

Steve talks about the art of problem solving, with a specific focus upon how to attract not just the clients we need in order to keep our businesses thriving and growing, but the ones we want most to work with.


  • The art of entrepreneurship is to identify a problem that is being underserved and create a solution that works not just for us, but for the world at large.
  • Far too many businesses overcomplicate their offerings and thereby reduce their own appeal. This is usually down to fear and lack of confidence.
  • In order to best appeal to the customers we want, we ned to put ourselves firmly in their shoes and solve the problem with empathy and consideration.


‘We find other people who have got that problem and then sell them the solution!’

‘When COVID happened you had the opportunity to say “was this done to me, or was this done for me?”‘

‘Selling a million dollar house takes the same amount of effort as selling a ten million dollar house’


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

Join the free Scale Up Your Business community: scaleup.vip/community

Take the SUYB Predictable Growth Assessment™, to measure your current business performance

and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   

Steve Sims – https://www.stevedsims.com


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s Facebook group: scaleup.vip/community

Nick’s LinkedIn: https://scaleup.vip/LI  

Nick’s Instagram: https://scaleup.vip/IG  

Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.

Rob Williams

Rob Williams

Leave a Replay