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Generalist vs Specialist

Nick discusses the crucial difference between generalist and specialist businesses – those who cater to a broad range of customers through a broad range of skills and offerings, and those who use a more crafted approach to appeal to more niche client base – and which might be worth your focus.


  • As businesses grow and teams and revenue grow, complexity is bound to follow. But the businesses that scale successfully and quickly are those that remove this complexity.
  • Smaller generalist concerns will have far more trouble in competing with larger generalists, who have built a more streamlined approach to their offerings, and who can offer it for less.
  • Specialists, who work on a far more niche product, are not always forced to seek customers out. They are usually the ones being sought for their specialist skills.


‘It is the simplicity that matters’

‘A specialist is someone who is really good at one thing or a small set of things. They are masters of their craft’

‘There is not time-for-money equation happening here’

‘The riches are in the niches’


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Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


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Scale Up Your Business, coaching/consulting: https://suyb.global

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