This week, Nick talks to Chris Gronkowski, a former professional athlete who’s made a huge impact in the world of business with the revolutionary Ice Shaker. As seen on ABC's Shark Tank, Ice Shaker has exploded in popularity. From a 1-bottle company to over 80 different SKU's, Ice Shaker has grown from $80,000 in sales before Shark Tank, to over $3,000,000 in less than a year after airing.
Chris discusses the transition from sports to business, and the lessons he transferred from the former that have helped him to shoot to success.
- A work ethic is a vital component in teaching discipline, value and responsibility. By instilling this as early as possible, we maximise out potential for each day.
- Identifying a need is crucial in developing an idea to take to market. Focus on the needs around you and identify the gap in the market that isn’t serving those needs.
- Marketing is an art. Having a large audience isn’t a guarantee of business success. Reaching your customers is a process of research and applying data creatively to your marketing plans.
- Being a professional athlete requires determination and grit, achieved through a focussed mind-set. Business is the same. We must train ourselves in determination, building a determined mind-set that allows us to overcome the challenges ahead.
’Treat your coaches with respect. You never know when they will help you down the line’
‘We were able to source a lot of the products that we already had, and the journey began...’
‘At this point I knew I’d got ‘em!’
’There’s a theme here about showing up when you need to show up'
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Chris Gronkowski LinkedIn - https://www.linkedin.com/in/chris-gronkowski-053374124/
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development - showing up and being the best version of myself ... every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.
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