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Entrepreneur In Focus – Lisa Cumes, How To Create Your Brand Story

Lisa Cumes is a freelance copywriter and StoryBrand Certified Guide, dedicated to helping business owners develop their own unique brand story, one of the most powerful tools in developing a narrative around the work you do.

In this week’s show, Lisa talks to Nick about the power of telling your own business story, the importance of teams who believe in your vision, and why now might be the best time for you to strike out and realise your business ambitions.


  • One of the smartest things we can do as business owners right now is to invest in marketing and product development. Those who have done so, have seen remarkable gains, even through the COVID lockdown.
  • A growth mindset allows us to see the opportunities that may be in front of us at all times. A closed mindset is almost like turning our back on them.
  • People often don’t follow the financial aspirations behind something. They follow the narrative. They follow the heart and soul of a project. They want to be part of the story.
  • StoryBrand removes the noise, the confusion, and the overwhelm of copywriting, in terms of presenting a business to a customer. It is about concentrating the point and assuring your customer that you can solve their problem.
  • The best idea isn’t always the clearest choice. The idea that can communicate itself in the simplest, most resonant way, will often be the winner.


‘He got out of his head. He invested. And he’s got the result!’

‘If one person voices it, then others are out there who need it!’

‘Any component of success, going forward, requires a team’

‘People need to be sold on the fact that you understand the problem that they are facing’


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Lisa Cumes LinkedIn – https://www.linkedin.com/in/lisacumes/

Simple Story Solutions – https://simplestorysolutions.com

Lisa Cumes Instagram – https://www.instagram.com/lisacumes/


My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


Nick’s Facebook Page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick’s Instagram: https://scaleup.vip/IG  
Nick’s website: https://scaleup.vip/NB  
Scale Up Your Business website: https://scaleup.vip/suyb