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Copy That Sells

Perhaps more than any other skill you can have in business, writing copy that sells your product or service is one of the most essential. In this episode, Nick explains why it matters so much, and how effective copy can accelerate your business growth.

KEY TAKEAWAYS

  • Conversion copy is all about the way you articulate your message, the emotional and psychological journey you take your prospect on, and how it can make a true difference.
  • Having an amazing product or service isn’t everything when you come to the market. It matters, but what also drives growth and take-up, is the message.
  • Messaging should aim to satisfy a key outcome for your client base, but should also communicate that the only way this outcome is possible is through your offering.
  • One of the most important questions that should be answered by your messaging is why should action be taken now? We must communicate that if action isn’t taken, then the world will change quickly

BEST MOMENTS 

‘I like to get into the detail’

‘If you can’t communicate your message in an impactful way, then it won’t matter how good that product or service is’

‘Write the cover line and then find the story’

‘A very simple phrase, articulated brilliantly, has the power to change everything’

VALUABLE RESOURCES

Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

Join the free Scale Up Your Business community: scaleup.vip/community

To download a free gift from Nick – The 5 Reasons Why Your Business

Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance

and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s Facebook group: scaleup.vip/community

Nick’s LinkedIn: https://scaleup.vip/LI  

Nick’s Instagram: https://scaleup.vip/IG  

Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.