Brendan McGurgan On Scaling With Purpose

Brendan McGurgan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.

He currently acts as a Non-Executive Director to CDE Asia (part of the CDE Group), a company he co-promoted in 2006. In 2016, he was awarded the Institute of Directors UK Young Director of the Year and Overall Director of the Year. An avid sportsman and advocate of self-leadership through good well-being practices, Brendan is also a Wim Hof Method instructor.

Brendan joins Nick to talk about the importance of purpose when it comes to scale, and the incredible lessons you can learn from his new book ‘Simple Scaling’


  • In the UK alone there are 5.7m SMEs, and they contribute £2 trillion pounds to the UK economy. They impact every part of our lives, from community to economy.
  • The impact that companies can have upon teams, organisations, society, economies and communities is significant. Encouraging them to scale makes us all stronger.
  • Limited markets are inbuilt to desire scale. Companies scaling and starting in places such as Ireland automatically consider export as that is where success ultimately resides.
  • Purpose and vision are critically important for true scale. If you don’t know where you’re going, then how can anyone be attracted to your future?


‘That question gave me the clarity I needed’

‘Sales is vanity, profit is sanity and cash is reality’

‘Our vision is to inspire, enable and connect millions of ambitious leaders’

‘Scale is in our DNA’ 


Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

To download a free gift from Nick – The 5 Reasons Why Your Business Will Never Get To 8-Figures … How To Fix It Fast!  https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment     

Simple Scaling – https://simplescaling.com/meet-the-team


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


Nick’s Facebook page: https://scaleup.vip/FB  

Nick’s LinkedIn: https://scaleup.vip/LI  

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Scale Up Your Business, coaching/consulting: https://suyb.global

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.

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