Anthony Trucks On Shifting Your Identity To Accelerate Success

Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, and the founder of Identity Shift coaching.

Anthony joins Nick to discuss his mission in life – to help others to understand their past and present so as to shift their identity and elevate their life and business.


  • Your failure or your success is determined by your identity, and you are only one shift away from creating your ultimate life.
  • Success is about matching our identity to the dreams we have and the goals we pursue. If we can change our identity to match our vision, then success can be realised.
  • When we suffer from setbacks or shame, we tend to want to seclude ourselves further – to silo away from the world. If we don’t like ourselves, then seclusion only makes this state worse.
  • If we can find a way to love the small things in life, and positively anticipate their effects upon others, then no job is a task.


‘I like to make sure that everyone else has fun with me – that’s the goal’

‘If you don’t have an identity that matches the dream, then the dream doesn’t get realised’

‘Sometimes you might like where you’re headed, but you don’t like the speed’

‘The destination is the journey’


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Anthony Trucks – https://anthonytrucks.com


Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His “Scale Up Your Business” podcast, which ranked #1 on iTunes’ business charts, has more than 350k downloads in over 130 countries.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.


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