In this very special episode, Nick is joined by Matt Clark, founder of The Virtual Edge, and the architect of the ground-breaking “Rainmaker” system, for a masterclass discussion on generating leads using the power of LinkedIn, and the strategies you need to consider in order to scale your business.
- Context and positioning are key. The mistake that people make is that they lack focus. By accurately targeting your ideal customer, your hit rate will increase.
- Connection messages should always lay out your intentions clearly. Tell new connections the reason for your interest, and be honest about what you can offer.
- We should always value our time above all things. Never undersell yourself, and remember that your time is worth something.
- Conversion is driven mainly by the product-fit itself and the process involved. Leads are easy to obtain, but connections and conversions are entirely different. It is here where the value is found.
‘LinkedIn is a platform that you must master’
‘I got on there and I realised that I could virtually knock doors’
‘We have a super-secret formula. It’s called “Ask them what they want and then give it to them”’
‘I’m a major believer in “process”’
‘Connections are not leads’
Scale Up Your Business – scaleup.vip/podcast
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Matt Clark LinkedIn – https://www.linkedin.com/in/mattclarksa/?originalSubdomain=za
The Virtual Edge – https://thevirtualedge.com/about-us/
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development – showing up and being the best version of myself … every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.
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Nick’s website: https://scaleup.vip/NB
Scale Up Your Business website: https://scaleup.vip/suyb