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15 Minutes To Action – What Is Private Equity

In this week’s edition of ’15 Minutes To Action’, Nick talks about the true meaning of private equity, and how it can help you recognise exactly what it is, and why it’s important to understand it when it comes to your scale-up plans.


  • Private equity is a concept that sits within the financial landscape, known primarily as the private markets. It tends to be more complex than common banking. It is a form of financing where money is invested into a company in exchange for an ownership stake.
  • Depending on where in the landscape your business operates, will depend on the private equity investment companies available to you. Each handles a specific sector.
  • Instead of simply building a company and selling it, part of the strategy should be to make yourself known to reputable private equity firms.
  • They key element in all areas of PE, is to ensure that there is growth potential. Whatever happens, the business must be undervalued in terms of what can happen when strategic growth and investment is applied.


‘Private equity in that whole world has been changing considerably with the onset of digital’

‘The more you build your brand in that investment space, the more powerful it is when that time comes’

‘Private equity is a key part of the end stage of scale-up’

‘Have the intent to sell your business to private equity at some point’


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My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


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