It’s ’15 Minutes To Action’ time, and this week, Nick talks about the importance of perspective when it comes to your marketing strategy, and how to activate the marketing mechanism that will serve your customers in the ideal way.
- When planning our marketing tactics and strategies, you need to take a wide view of the business itself – to gain a far broader perspective about who you are and where you are.
- The whole reason that your business exists – its purpose for being – is that you’re solving a problem for someone. You are taking someone from their current state to their desired state.
- The marketing mechanism is the vehicle by which you take your customer or client from their current state, to the state in which they desire to be.
- The “unspoken mechanism” is when there is nothing unique about your product or service, but no one is talking about it.
‘You’ve got to be able to see the landscape so that you can make better decisions’
‘Your solution between those two dimensions is what’s going to make the difference between you being successful or not’
‘The marketing mechanism is what creates the differentiation for your business’
‘What is your special sauce?’
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ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development – showing up and being the best version of myself … every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.