15 Minutes To Action – The 12 Week Year

This week, Nick continues his ’15 Minutes To Action’ series with a look at the key principles behind a huge source of inspiration for his own thinking, ’The 12 Week Year’ by Brian P. Moran and Michael Lennington, a book that advocates the theory that the annual planning model, adopted by many entrepreneurs, may well be flawed.


  • Quite often we follow the paths laid out before us by others without deviating onto far more positive, constructive and personal paths to success.
  • By using the annual planning theory to map out our goals, we run the risk of growing complacent. We are granted the right to procrastinate.
  • We all take hits from time to time. Setbacks occur at every level of business. What marks us out is the ability to remain on course in the face of these issues.
  • Focus upon the task that will most dynamically move the needle forward over the next 90 days. This should be the area of your main attention


‘If we did the things we are capable of doing then we would literally astound ourselves’

‘If you’re working to a 12 Week Year, then every day matters’

‘You can meditate in the corner all you like, but it’s not going to make your business grow’


The 12 Week Year – by Brian Moran and Michael Lennington


My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor.

My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


Nick Bradley’s Facebook Page: https://bit.ly/3f1btLg
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Nick Bradley’s website: https://bit.ly/2zxSPKQ
Scale Up Your Business website: https://bit.ly/35aU6TU

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