Many believe the thing they create at the outset of their business journey will be there forever. But this is not the case.
You must embrace the fact that dynamic thinking and ideas can come from anywhere in your organisation. Always be open to listening to others.
Look for multiple ways to solve problems and create solutions. Never believe that there is only just one way. Think creatively and allow collaboration.
Marketing is all about experimentation. It’s not about following a single path. It’s about testing and trialling until you get the result, and once you get there, you double down on the things that work.
‘Make sure your culture allows people to solve and offer ideas’
‘Ideas can come from anywhere in your organisation’
‘You have to think about reframing the problem’
‘You either kill it, you move forward, or you tweak it to get it to something that can work for you’
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development – showing up and being the best version of myself … every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.
Nick’s Facebook Page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick’s Instagram: https://scaleup.vip/IG
Scale Up Your Business website: www.suyb.global