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15 Minutes To Action – 4 Ways To Close A Sale

In this week’s ’15 Minutes To Action’, Nick talks you through one of the most crucial, but misunderstood parts of the sales process – closing – and the four techniques that’ll help you to make sure you’re closing more effectively.


  • If you spend time at the front end of your business – the marketing, trust and branding end – and you do that at scale, you’ll never have any trouble hitting the numbers.
  • Sales is the lifeblood of business, but you must look at the entire experience from end-to-end.
  • By studying the needs of the customer, we can present the idealised solution to their needs.
  • A useful technique is to focus not upon the sale itself, but the benefits of what comes after the sale by supplying options centred around the post-sale process.


‘There isn’t a day that goes by where I’m not pitching something or selling something’

‘You’re getting people to know, like and trust your business, brand and service’

‘They do their homework, which unlocks the ability to present great solutions’

‘You’re getting their brain to think logically about what the next step is going to be’


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My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds – with the ultimate aim of creating value from significant capital events.

I’m passionate about personal and professional development – showing up and being the best version of myself … every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations – so they can follow their dreams, live life more on their terms – utilising entrepreneurship as a global force for good.


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Scale Up Your Business website: www.suyb.global