Our Client GMFJ
Before working with Scale Up Your Business, Get My First Job had established a good premise and early market traction. To scale at a quicker rate they sought higher and greater predictability of sales revenues to plan effectively for growth and secure the investments needed to take the business to the next level. The leadership team approached us with the hope to provide stability through a revised commercial structure.
Scale Up Your Business helped them strategically understand the targeted market segments to develop a clearer proposition. They produced a strategy focused on solving the specific problems of the high margin areas and avatars identified, operating within a more specific niche within which they were able to demonstrate expertise. Working with the GMFJ, detailed personas were created, meaning marketing and messaging was focused to a specific niche. A proven process was implemented for improving reach and driving engagement, including single message focused campaigns and marketing automation. Time was dedicated to getting everyone clear on the company values, separating out roles with clearer ownership and accountabilities, and mapping out the customer journey to be more intuitive and provide greater value to identify areas for improvement.
As a consequence of working with the Scale Up Your Business team, considerable advances to procedure and strategy resulted in increased stability and growth, and GMFJ’s investors were happy with MRR increases and the greater accuracy in forecasting. The structure put in place empowered staff to take on key growth areas, resulting in less pressure on the leadership team as commercial function performance increased. Greater confidence in the team to deliver also meant far less involvement was required from the founder in transactional activities, allowing them time to spend more time working ‘on’ the business, instead of ‘in’ the business. The team became more engaged and collectively aligned to the company values, and gained a shared sense of purpose.
Our Client CABI
A traditional publishing business model needed to diversify revenues in order to compete in international markets as customer demand shifted to digital learning products.
The leadership team needed support to expand the digital learning strategy which included putting together a 3 year forecast, and establishing the resources and structure to deliver a go-to-market strategy with direct and channel sales.
SUYB team delivered a three phase programme:
- Market research and interviews with key stakeholders to size the market and define a winning commercial strategy
- Establishing contracts with key channel partners to support digital learning product sales, and establish a structure of key personnel and partnerships to develop and sell market leading digital products. Set-up and delivery of a Project Management Office to deliver the change.
- Expansion of international strategy with specialist resources to add pace to sales revenue growth in line with the market opportunity.
CABI saw significant growth in annual revenues, both from the existing and new digital learning products. This included a curriculum of e-learning for individuals in agriculture sector and an established strategy for multiple markets. Partnerships were secured with international investment and development partners. A defined product development roadmap and detailed marketing and sales plan were implemented, along with a simplified, coordinated process to ensure greater efficiency and predictability in delivery.
Our Client RolePlay UK
RolePlay UK is an established business, operating for approximately 20 years in the Learning and Development sector. Despite the leadership team having considerable experience within the field, the business was not delivering the results the founders knew it was capable of. To grow from a sustainable family business into a market leader it needed focus on direction, proposition, and target market, and an end-to-end process from lead generation through to customer retention and growth.
Scale Up Your Business implemented proven procedures designed to increase conversion rates and drive predictable revenue. We worked with their team to put in place processes to free up the leadership team, to allow them to focus on the activities that would make most difference to our company profitability and our growth. The new funnels developed were measured at every stage with key KPIs which in turn directed future efforts and budgetary decisions. Nick and the team provided a sounding board for decisions in our board meetings, and provided advice, practical support, and clarity in strategic discussions.
The result for the business was a sustained acceleration in company growth, and substantial increases in both turnover and profit. The potential takeover targets identified within the scope of the project provided sources for rapid growth, and key partnerships were successfully negotiated, giving far greater market share than could have been generated from marketing efforts alone.
I cannot begin to express what my partnership with SUYB has taught me – particularly in the areas of financing, equity, teams, doing deals, and ultimately creating value.