Before working with Scale Up Your Business, Get My First Job had established a good premise and early market traction. To scale at a quicker rate they sought higher and greater predictability of sales revenues to plan effectively for growth and secure the investments needed to take the business to the next level. The leadership team approached us with the hope to provide stability through a revised commercial structure.
Scale Up Your Business helped them strategically understand the targeted market segments to develop a clearer proposition. They produced a strategy focused on solving the specific problems of the high margin areas and avatars identified, operating within a more specific niche within which they were able to demonstrate expertise. Working with the GMFJ, detailed personas were created, meaning marketing and messaging was focused to a specific niche. A proven process was implemented for improving reach and driving engagement, including single message focused campaigns and marketing automation. Time was dedicated to getting everyone clear on the company values, separating out roles with clearer ownership and accountabilities, and mapping out the customer journey to be more intuitive and provide greater value to identify areas for improvement.
As a consequence of working with the Scale Up Your Business team, considerable advances to procedure and strategy resulted in increased stability and growth, and GMFJ’s investors were happy with MRR increases and the greater accuracy in forecasting. The structure put in place empowered staff to take on key growth areas, resulting in less pressure on the leadership team as commercial function performance increased. Greater confidence in the team to deliver also meant far less involvement was required from the founder in transactional activities, allowing them time to spend more time working ‘on’ the business, instead of ‘in’ the business. The team became more engaged and collectively aligned to the company values, and gained a shared sense of purpose.
